ABOUT ME
Strengths and Skills:
Communication strategy. Multitasking. Organization. Creativity. Adaptability. Positivity.
Myers-Briggs Personality Type:
A Protagonist (ENFJ) is a person with the Extraverted, Intuitive, Feeling, and Judging personality traits. These warm, forthright types love helping others, and they tend to have strong ideas and values. They back their perspective with the creative energy to achieve their goals. [16Personalities.com]
Enneagram Personality Type:
The Achiever (3) is the Success-Oriented, Pragmatic Type: Adaptable, Excelling, Driven, and Image-Conscious. Healthy Threes know how good it feels to develop themselves and contribute their abilities to the world, and also enjoy motivating others to greater personal achievements than others thought they were capable of.
Favorite Quote:
"A jack of all trades is a master of none, but oftentimes better than a master of one.” - William Shakespeare
EDUCATION
Where I Studied
PEPPERDINE UNIVERSITY
MALIBU, CA.
B.A. in Public Relations
August 2013 - April 2017
During my time at Pepperdine, I studied all the complexities of PR with a focus on digital and social media marketing. This major also contained courses that provided general knowledge of related fields such as advertising, IMC, journalism and marketing. My upper division courses gave me the opportunity to formulate real strategic communication campaigns and presentations for notable companies and non-profit organizations.
UNIVERSITY OF SOUTHERN CALIFORNIA
LOS ANGELES, CA.
M.A. in Communication Management
August 2017 - May 2019
At USC Annenberg School for Journalism and Communication, I fine-tuned my skills obtained from undergrad and learned broader communication strategies and tactics. My courses were tailored toward organizational communication and challenged us to work on complex internal and external corporate challenges. Rather than tests, we were required to perform extensive primary research and cultivate detailed and effective communication campaigns.
MY EXPERIENCE
Where I've Worked
ONLINE DIGITAL STRATEGIST
AMERICAN ASSOCIATION OF CRITICAL-CARE NURSES | ALISO VIEJO, CA.
March 2022 - Present
Maintain the health and growth of the 10K+ digital nurse community
Analyze, organize, and curate AACN's acute and critical care nursing content and events (in-person and virtual) so that it is relevant, effective, and accessible for our community members
Work cross-functionally with internal and external stakeholders to drive conversion and ROI of the AACN community members
SOCIAL MEDIA COMMUNITY MANAGER
CAMPBELL'S PACIFIC FOODS| PORTLAND, OR
March 2022 - Present
Builds out social media content calendars with a mix of sourced UGC, agency assets, and influencer content
Provide monthly reports on growth metrics, sentiment analysis, and deep dives into content performance
Proactively and reactively builds engagement by promptly responding to customers and seeking out relevant users to interact with
Provides feedback on trending topics and inputs strategies to integrate them into social strategy
COMMUNITY MANAGER
COURSERA | MOUNTAIN VIEW, CA
July 2022 - Present
Engage with and moderate the community to build strong relationships and maintain a healthy,
vibrant and interactive space at scale
Identify, track and report key community activity, trends, impact and feedback metrics
Develop and refine the strategy to ensure the community grows and provides value to members
and to Coursera
Use data to identify community trends and issues and identify improvements and opportunities
for optimization
SOCIAL MEDIA & COMMUNITY MANAGER
HIGH 5 GAMES | MAHWAH, NJ
July 2021 - December 2022
Manages and responds to all inquiries and manages community of our 1.2 million active followers across all platforms
Creates content and organic social media calendar for B2C and B2B platforms
Establishes the brand voice across all platforms, ensuring continuity and connectivity
Sources and recruits organic influencers for social campaigns to boost awareness and conversion
Liaisons with Marketing, Product, CRM, Customer Service and Brand Departments
CUSTOMER SERVICE SUPERVISOR
PROLON & FAST BAR | PLANO, TX
March 2021 - June 2022
Set performance metrics and goals for customer service agents
Created reports for Quality, Regulatory, Marketing, Product and Operations Departments
Hired, trained and managed customer service agents and provided constructive feedback in order to optimize our metrics
Recognized and reported issues; understood when to escalate and proposed solutions, where possible
Implemented reactive social listening across all social channels through Sprout Social, Trustpilot, Google Reviews, Facebook, BirdEye and Stella Connect
Serve as a link between subordinates and upper management
COMMUNITY MANAGER
L-NUTRA INC. | LOS ANGELES, CA
February 2021 - June 2022
Assisted in the execution of influencer outreach and fan engagement programs
Handled engagement of the content on all platforms ensuring they are within the necessary social requirements
Developed and exhibited a working knowledge of marketing objectives, goals, guidelines and strategies and an understanding of how to translate it to successful community management
Moderated and successfully grew our Facebook Group (9K to 27K+ members) according to the group rules and compliance guidelines
Addressed and provided guidance to client’s questions and concerns and redirected them to the according department
MY SKILLFUL ALTER EGOS
What I Do
PRESENTATION JUNKIE
Microsoft Powerpoint, iMovie, Google Slides, Prezi, Voicethread, Etch-a-Sketch, it doesn't matter. I can craft a very aesthetically pleasing presentation that is sure to keep the target audience's attention.
CONTENT QUEEN
From pitching potential posts to crafting catchy captions, I think of social media content creation as an art form with Facebook, Twitter, Instagram, YouTube, SnapChat and Pinterest as the galleries to display it.
SOCIAL MEDIA SNOB
When it comes to the "who's who" in almost any industry, I can tell you the top social media influencers you'll want on your company's side.
COMMUNICATION GURU
Being of multiple ethnic backgrounds, I stan diversity and understanding people from all different backgrounds. This quality translates into my work as well. I always try to identify the best way to communicate and connect with the audience at hand.
"Honorable Mention" skills include but are not limited to:
Google Drive, Hootsuite, Cision, Photoshop, Wix and WordPress.
MY PROJECTS
What I’ve Done
#SHAPETAPENATION SCANDAL
Tarte Cosmetics received major backlash early 2018 with the release of their limited Shape Tape foundation shade range. For this assignment, we were required to analyze the PR crisis and provide suggestions on how to amend and eradicate the issue. Furthermore, we also had to provide communication strategies on how Tarte could re-launch the foundation.
"The heart and soul of a company is creativity and innovation."
Bob Iger
LET’S CONNECT
Am I right for your company?
West Los Angeles, California